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Why Bamboo?


Bamboo is an incredibly durable, versatile and sustainable fiber and has been proven to be the fastest growing plant on the planet.  This is extremely important due to the 1 million acres of forest and rainforest that vanish every week.  A 60ft tree takes about 60 years to replace. Meanwhile, a 60ft bamboo takes about 59 days to replace.  Bamboo is officially recognised as the world's fastest growing plant and has a tensile strength comparable to steel.  Bamboo grows to a height of 60 feet, several inches thick and grows as much as two feet per day.  It has a short growth cycle of approximately five years, depending on the variety.  Due to the inter-connected root system, bamboo groves fully regenerate at a faster rate than timber. 

Bamboo also possesses natural antibacterial, antifungal, anti odour and anti static properties. Bamboo contains an anti-microbial element called 'kun' which stops bacteria from growing.  This is then passed on to bamboo products, even towels, clothing and bedding.

Bamboo has countless ethical, environmental and other benefits; unlike cotton, bamboo is a pioneering plant and can be grown in soil damaged by overgrazing and poor agriculture without the need for fertilizers, pesticides or much water.  When bamboo is harvested properly, it does not kill the bamboo plant. 

As well as posessing it's anti-bacterial and environmental qualities, bamboo fabric is also more durable than cotton, uses less resources to grow that cotton and is naturally soft.  With each wash, the material becomes softer and does not require fabric softener.

There are over 1,200 types of bamboo available, though just over 2% of these types are currently being used.

What about the pandas?  Doesn't bamboo mean we're stealing food from the pandas?

The simple answer is, no.  From the 1200 varieties of bamboo, Pandas eat about 40 particular types, that grow only at high altitudes.  Although there may be local villagers who depend on wild bamboo (and some naughty people who steal bamboo from the wild); we make sure our bamboo brands are certified organic and/or FSC certified (Forest Stewardship Council) or Rainforest Alliance Certified- which means they are sourced from responsibly harvested, sustainably grown and verified sources.